Follow Your Heart Promote Your Art!
Brand Creation: What kind of artist are you?
Most artists have a genre or type of art that they enjoy and they focus intently on that given direction and medium. They may dabble, play, study and enjoy adventuring in one medium, or decide they would rather try many new forms of art before deciding on one certain focus. Any methods for exploring your own art (is perfect) and it doesn’t matter which path you take unless you think it does. You are on your own unique artistic path! Relax, let go, face the fear and give yourself permission. There is no failure here.
Some artists shift and grow into a new level of confidence with their artistic selves and will eventually feel ready to market and sell their artwork. In my opinion, part of this process is to create a personal “title or branding story” and share it with the world.
Obviously, if you enjoy yourself as an artist at home without creating a business venture out of it – the need for brand creation and title is not as important, yet might possibly create a more focused learning environment if you know and “named” what your intentions are. Are you drawing, painting, singing writing? Are you a crafter or enjoying the visual arts? What is it that speaks to you strongly? Are you a painter, photographer, ceramicist or printmaker? Make it up. Research what you do.
Have fun with the naming process! Feel it out for a few days and see if your new title sounds like a true fit. Think of it as trying on new clothes: “When it looks good it feels good and when it feels good it looks good!” What is your title and how would you describe yourself to the world?? Does it resonate? Please remember, if it’s not fun – don’t do it.
After trying on many forms of art (the past 20 years) I have decided and delightfully discovered that I enjoy dabbling, learning and pushing the boundaries into landscape and portrait painting. I am an Abstract Expressionist at heart with the spirits of Jackson Pollock and Andy Warhol sprinkled inside my vibrant colors and universal symbolism. It’s nice to sit at a dinner table with new friends (when my partner says he is the CEO of a food traceability company) for me to say I am an abstract expressionist! My name and discovered artist title is just the beginning of my own personal branding story.
For those interested, I found an art website sharing different types/genres of art and might help with creating your own personal brand and title: http://www.visual-arts-cork.com/art-types.htm.
http://www.rochellecarr.com
rochellecarr@me.com
“Art has a voice – let it speak.” ~~RMC
Copyright 2010 by Rochelle Carr. All rights reserved.
Rochelle Carr Studio and Gallery
